Peterson's
College, graduate school and test prep search with a long-standing print and online publisher heritage.
Peterson's is a reviews & directory portal — what that shape means · how this data is collected
| Operator | Peterson's LLC |
|---|---|
| Portal type | Reviews & directory |
| Industry | Higher education |
| URL | https://www.petersons.com/ |
Source: https://www.petersons.com/ · Last verified: 2026-09-16
Monthly visits: 2.8M (2838957 visits, Sep 2026) · Source: https://docs.dataforseo.com/v3/dataforseo_labs/google/domain_rank_overview/live/ · Last verified: 2026-09-19
About the Higher education market
College and university search. Federal data plus rankings publishers, with $18.91 CPC funding lead-gen sites underneath.
Measured demand
Google Ads, United States, 2026-09-01- Head keyword
- colleges near me
- Searches / month
- 201,000
- Cost per click
- $18.91
- Advertiser competition
- 45/100
Opening score 64/100 — high click value against thin advertiser competition.
Other higher education portals (8)
- College Scorecard (Reviews & directory)
Federal earnings, debt and completion data by institution and field of study — the only outcome data in the vertical.
- Niche (Reviews & directory)
College and K-12 rankings built on student reviews plus federal data — combining government datasets with student rev...
- U.S. News Best Colleges (Reviews & directory)
The rankings that still set US admissions behaviour, whatever their methodology critics say.
- Common App (Marketplace)
One application accepted by more than a thousand institutions; the transaction layer of the vertical.
- CollegeRecon - Community Colleges by State (Reviews & directory)
State-by-state directory of community colleges on CollegeRecon, listing community colleges per state with links to each college site (122 links measured 2026-09-20).
- California Community Colleges - College Alphabetical Listing (Reviews & directory)
Official alphabetical listing of the California Community Colleges by the statewide system office (cccco.edu, 357 links measured 2026-09-20).
- North Carolina Community College System - Colleges (Reviews & directory)
Official college directory of the North Carolina Community College System (nccommunitycolleges.edu, 91 links measured 2026-09-20).
- Washington SBCTC - Explore Our Colleges (Reviews & directory)
Official explore-colleges directory of the Washington State Board for Community and Technical Colleges (sbctc.edu, 142 links measured 2026-09-20).