Insurance comparison portals in the US
Auto, home and life insurance quotes. $159.69 CPC on the head term — the highest-value consumer lead market in US search.
Does the Atlas publish its own insurance database?
Texas insurance license lookup + 40 carriers' complaint indexes — Texas TDI's own agent/adjuster roster — 412,557 TX-resident license rows with NPN, license number, type, qualification, issue and expiration dates, tabled as an alphabetical slice with per-letter filter boxes and computed standing — plus TDI 2025 complaint indexes for the 24 largest auto and home carriers and New York DFS 2024 auto complaint rankings.
Which insurance portals get the most traffic?
By traffic, the largest insurance portals are HealthCare.gov (7.29M monthly visits), Insurify (2.45M monthly visits) and The Zebra (2.12M monthly visits). Worldwide figures for 2026-09, third-party estimates from docs.dataforseo.com. Where available, each row below lists the portal's monthly visits next to its operator.
Who buys in US insurance, and is there a single national database?
- Who pays for attention here
- Carriers, brokers and comparison sites buy quote clicks; local agent leads are a paid category on Yelp and Angi.
- What a cross-state index adds
- Quote aggregators own rates; the uncovered side is a national agent license-and-complaint directory — official verification exists but is fragmented.
- Single national database?
- Partly — federal and state sources each cover part. TX TDI producer/adjuster roster is machine-readable on Socrata (968,894 rows, updated daily, NPN/license_number/license_type/qualification/issue and expiration dates; ~412k TX-resident rows) with sibling datasets: agency roster 3yqc-fcdt, appointments bupb-23s9/avjc-7u2m, CE records maym-gea8, complaint detail ubdr-4uff; complaint index pa9u-9s9w already used in production. NIPR is screen-lookup only and its License API is contract/paid (verified 2026-09-18). IL serf-cewv stopped updating 2024-06-13 and lacks status/expiry columns. FL/OH/PA/WA have no machine-readable rosters (search forms only, measured 2026-09-18).
Source: data.texas.gov · Last reviewed 2026-09-18
How big is the demand for US insurance?
Google Ads, United States, 2026-09-01- Head keyword
- car insurance quotes
- Searches / month
- 823,000
- Cost per click
- $159.69
- Advertiser competition
- 43/100
Opening score 81/100 — high click value against thin advertiser competition.
What are the main insurance portals in the US?
The federal health insurance marketplace; the only place ACA subsidies can be applied.
Real-time quote comparison across carriers rather than a lead form — comparing auto and home insurance quotes across ...
Auto insurance rate comparison with published state-level pricing research — publishing state-level insurance pricing...
Life and disability insurance comparison with brokerage support through underwriting.
Carrier complaint ratios and licensing status — regulator data no comparison site publishes.
State-by-state directory of independent insurance agents covering all 50 states, browsable by city with agency profiles spanning auto, home, life and commercial lines.
The Big I's locator for independent insurance agencies in the Trusted Choice network — agent-level search rather than carrier quote comparison.
California Medicaid (Medi-Cal) eligibility and enrollment: income limits by household size at 138% of the federal poverty level, county office lookup and how to apply — every value shown as published by DHCS with its source.
One row per state for all 51 US states: minimum auto insurance requirements — bodily injury and property damage limits, uninsured motorist rule and no-fault status — from official state DMV and insurance department pages.
Direct-to-consumer distribution platform for selling insurance policies and healthcare services through comparison shopping.