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House cleaning portals in the US

Recurring residential cleaning. Booking-first platforms compete with directory listings here.

5
Cleaning portals
60,500
Searches/mo (head)
$10.48
Click cost (CPC)
56
Opening score

Which cleaning portals get the most traffic?

By traffic, the largest cleaning portals are Homeaglow (259K monthly visits), TIDY (195K monthly visits) and Handy (79K monthly visits). Worldwide figures for 2026-09, third-party estimates from docs.dataforseo.com. Where available, each row below lists the portal's monthly visits next to its operator.

Who buys in US cleaning, and is there a single national database?

Who pays for attention here
Franchises like Molly Maid and The Maids and marketplace cleaners buy leads on Handy, Thumbtack and Angi (head term "house cleaning services near me" $10.48 CPC, 60500 monthly searches, measured 2026-09-01).
What a cross-state index adds
Handy, Thumbtack and franchise locators such as Molly Maid and The Maids aggregate quotes and reviews, but the uncovered side is anything official at all — there is no license registry to join, so background-check status, bonding/insurance and service guarantees live entirely inside commercial platforms.
Single national database?
No. No state or federal agency licenses house cleaners or runs a public registry, so the only nationwide directories are commercial — franchise locators like Molly Maid and marketplaces like Handy (verified 200).

Source: www.mollymaid.com · Last reviewed 2026-09-17

How big is the demand for US cleaning?

Google Ads, United States, 2026-09-01
Head keyword
house cleaning services near me
Searches / month
60,500
Cost per click
$10.48
Advertiser competition
48/100

Opening score 56/100 — high click value against thin advertiser competition.

What are the main cleaning portals in the US?

HomeaglowBooking

Subscription-priced recurring home cleaning marketplace with vetted independent cleaners.

Operated by Homeaglow · https://homeaglow.com/
Monthly visits 259K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com
TIDYBooking

Home cleaning booking platform, operating since 2013, that schedules recurring cleans from its cleaner network and now brands itself an AI property manager.

Operated by TIDY · https://www.tidy.com/
Monthly visits 195K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com
HandyMarketplace

Flat-rate booking marketplace for house cleaning and handyman visits, owned by the Angi network since 2018.

Operated by Angi Inc. · https://www.handy.com/
Monthly visits 79K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com
ISSA Member DirectoryReviews & directory

Worldwide cleaning industry association member directory for commercial cleaning contractor lookup.

Operated by ISSA (Worldwide Cleaning Industry Association) · https://www.issa.com/
Monthly visits 53K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com
National Cleaning DirectoryReviews & directory

National directory of cleaning services and related providers organized by service category, linking residential and commercial cleaning companies across the US.

Operated by 16553931 CANADA INC. · https://www.nationalcleaningdirectory.com/