Home security comparison portals in the US
Alarm and camera system comparison. $45.11 CPC, and the category is served almost entirely by affiliate review sites rather than true portals.
Which home security portals get the most traffic?
By traffic, the largest home security portals are Security.org (3.60M monthly visits), SafeHome (1.68M monthly visits) and SafeWise (327K monthly visits). Worldwide figures for 2026-09, third-party estimates from docs.dataforseo.com. Where available, each row below lists the portal's monthly visits next to its operator.
Who buys in US home security, and is there a single national database?
- Who pays for attention here
- Alarm dealers, including ADT authorized dealers, Vivint and Frontpoint, pay the highest CPCs in the vertical through affiliate review sites like SafeWise and SafeHome (head term "security systems for home" $45.11 CPC, 135000 monthly searches, measured 2026-09-01).
- What a cross-state index adds
- SafeWise, SafeHome and similar affiliate sites already aggregate reviews and comparison tables, but the uncovered side is state alarm-company license status for the dealers being ranked, city alarm-permit requirements and UL-listed monitoring status joined nationally.
- Single national database?
- No federal one; the primary database is state-level. Alarm licensing is state-by-state with no national merge, and a cross-referencing portal page is not buildable from public data as of 2026-09-17: FL FDACS has form-only search, CA DCA/BSIS and data.ca.gov are 403, NY DOS is 403 and data.ny.gov has no security/alarm dataset, TX DPS is unreachable and TDLR datasets have no security category, and a catalog.data.gov full-text search for alarm/security/private-investigator license datasets returned zero individual-record datasets (PO issue #206, verified by the product loop). Re-issue when a bulk licensee roster is published.
Source: search.dca.ca.gov · Last reviewed 2026-09-17
How big is the demand for US home security?
Google Ads, United States, 2026-09-01- Head keyword
- security systems for home
- Searches / month
- 135,000
- Cost per click
- $45.11
- Advertiser competition
- 74/100
Opening score 61/100 — high click value against thin advertiser competition.
What are the main home security portals in the US?
Hands-on system testing with published methodology, unusual for an affiliate-funded category.
Home security research and comparison from hands-on testing, funded by partner referrals like its peers.
Security system reviews and comparison; the category's main consumer entry point.
Licensed alarm and security company lookup with state licensing requirements and company verification.
Directory of security companies and installers across the United States with company profiles, product categories and contact details.