Motorcycle and powersports portals in the US
Motorcycle, ATV and personal watercraft listings. Publisher-owned classifieds still hold this vertical.
Which powersports portals get the most traffic?
By traffic, the largest powersports portals are Cycle Trader (2.53M monthly visits), RevZilla (1.10M monthly visits) and ATV Trader (1.05M monthly visits). Worldwide figures for 2026-09, third-party estimates from docs.dataforseo.com. Where available, each row below lists the portal's monthly visits next to its operator.
Who buys in US powersports, and is there a single national database?
- Who pays for attention here
- Dealers pay for inventory listings and clicks, with CycleTrader (Trader Interactive) selling listing packages to Harley-Davidson, Polaris and Honda powersports dealers (head term "motorcycles for sale" $0.83 CPC, 110000 monthly searches, measured 2026-09-01).
- What a cross-state index adds
- CycleTrader, CycleSoup and Facebook Marketplace aggregate inventory, but state dealer license status and title/lien and salvage history joined nationally is uncovered, and private-party listings are under-served by the dealer-owned platforms.
- Single national database?
- No federal one; the primary database is state-level. Dealer licensing and verification sit in state DMV databases (Ohio BMV shown) with no national merge, and they lack inventory, prices, title history and reviews (verified 200).
Source: bmv.ohio.gov · Last reviewed 2026-09-17
How big is the demand for US powersports?
Google Ads, United States, 2026-09-01- Head keyword
- motorcycles for sale
- Searches / month
- 110,000
- Cost per click
- $0.83
- Advertiser competition
- 66/100
Opening score 35/100 — high click value against thin advertiser competition.
What are the main powersports portals in the US?
The largest US motorcycle classified site, dealer and private-party — covering new and used motorcycles from the Trad...
Gear retail whose video reviews function as the vertical's discovery layer — producing expert motorcycle gear reviews...
ATV, UTV and side-by-side listings from the same publisher network — serving ATV, UTV and side-by-side buyers from th...
UTV and side-by-side rental marketplace booked directly from local owners — enabling UTV owners to rent their vehicle...
Peer-to-peer rental marketplace where owners list ATVs, UTVs and snowmobiles for daily booking.
Peer-to-peer rental marketplace connecting vehicle owners with riders for jet skis, UTVs and golf carts at owner-set rates.
American Council of Snowmobile Associations' directory of state snowmobile associations, the national entry point to each state's club and trail network.
Peer-to-peer marketplace for renting and sharing motorcycles across the US.