Mortgage rate portals in the US
Rate comparison and lender matching. Rate tables are the product; the lead is the revenue.
Which mortgage portals get the most traffic?
By traffic, the largest mortgage portals are Zillow Mortgages (240.99M monthly visits), CFPB Explore Interest Rates (8.29M monthly visits) and CFPB Find a Housing Counselor (8.29M monthly visits). Worldwide figures for 2026-06, third-party estimates from onelittleweb.com. Where available, each row below lists the portal's monthly visits next to its operator.
Who buys in US mortgage, and is there a single national database?
- Who pays for attention here
- Lenders, brokers and lead networks pay per lead; rate-shopping traffic is monetized hard via lenders and comparison sites.
- What a cross-state index adds
- Zillow and Bankrate aggregate rates; the uncovered side is licensing and complaint history of individual loan officers joined across states.
- Single national database?
- Partly — federal and state sources each cover part. NMLS Consumer Access covers all state-licensed loan originators nationwide (blocks bots with 403 — parent NMLS site verified 200); one official DB joining state licenses.
Source: www.nmlsconsumeraccess.org · Last reviewed 2026-09-17
How big is the demand for US mortgage?
Google Ads, United States, 2026-09-01- Head keyword
- mortgage rates
- Searches / month
- 550,000
- Cost per click
- $5.01
- Advertiser competition
- 41/100
Opening score 57/100 — high click value against thin advertiser competition.
What are the main mortgage portals in the US?
Lender rate marketplace attached to the largest home search audience in the US — offering mortgage rate comparisons a...
Official locator of the Consumer Financial Protection Bureau for HUD-approved housing counseling agencies, searchable by ZIP code, language and services such as homebuying, rental and foreclosure counseling.
Regulator-published rate distribution by credit score and location, with no lead capture.
The original US lender bidding marketplace, now spanning mortgage, personal and business loans.
Official lender directory of Minnesota Housing, the state housing finance agency, listing participating lenders approved to originate its first-time homebuyer and downpayment assistance programs.
License lookup for every US mortgage loan originator and company — the official national registry of mortgage origina...