Veterinary and pet service portals in the US
Vet search, boarding, grooming and adoption. Adoption aggregation is the strongest structured data in the vertical.
Which pets portals get the most traffic?
By traffic, the largest pets portals are AKC Rescue Network (87.62M monthly visits), Petfinder (22.54M monthly visits) and AKC GroomerFinder (9.97M monthly visits). Worldwide figures for 2026-09, third-party estimates from docs.dataforseo.com. Where available, each row below lists the portal's monthly visits next to its operator.
Who buys in US pets, and is there a single national database?
- Who pays for attention here
- Corporate vet groups (Mars-owned VCA and Banfield), pet insurers (Trupanion, Nationwide) and veterinary pharma advertisers pay for client-acquisition clicks (head term $6.93 CPC, competition 57, measured 2026-09-01).
- What a cross-state index adds
- Google and Yelp already aggregate clinic reviews across states; the uncovered side is license status from state boards, price transparency and corporate-ownership chains joined nationally.
- Single national database?
- No federal one; the primary database is state-level. AVMA's directory lists every state veterinary board; licensing and public lookups are run per state and there is no federal veterinarian license database (avma.org returns 200 but serves an Incapsula JS challenge to automated clients, so content needs a browser). Re-evaluated 2026-09-18 (PO): SERP 'veterinary license lookup' #1 is AAVSB — a jurisdiction directory, not a license DB ("Lists of licensed veterinary professionals are maintained by each jurisdiction, not by the AAVSB"); paid VAULT verifications only ($105-$260, 15-35 business days, no public API), aiNative=false (primaryCitation/machineAccess missing). State sources measured: TX = Salesforce Lightning SPA (no API), CA = 403 behind DCA iServices API (registration-gated 3scale portal), NY Socrata has only a static FY2018 roster (s2z8-y5zp, 2017-2018 data), AVMA is Incapsula-shielded. 0 of 3 measured states publish a current machine-readable roster — a new page would be link-only per the no-empty-directory rule. The scatter blank is real (head term is local intent anyway); re-evaluate if a large state publishes a live roster or the CA API becomes accessible.
Source: www.avma.org · Last reviewed 2026-09-18
How big is the demand for US pets?
Google Ads, United States, 2026-09-01- Head keyword
- veterinarians near me
- Searches / month
- 550,000
- Cost per click
- $6.93
- Advertiser competition
- 57/100
Opening score 53/100 — high click value against thin advertiser competition.
What are the main pets portals in the US?
The largest network of breed-specific dog rescue groups in the US, searchable by breed and state.
Adoptable pets aggregated from thousands of shelters and rescues; the deepest structured data in the vertical.
GroomerFinder marketplace of the American Kennel Club, listing AKC-registered dog groomers across the United States searchable by location.
The competing adoption aggregator, with shelter search and rehoming tools — connecting shelter animals with adopters ...
The oldest animal welfare organization in the US, with searchable adoptable dogs and cats from its adoption centers.
Dog boarding, walking and sitting marketplace — the largest pet services platform in the US.
The professional body's veterinarian lookup and accreditation information — maintained by the American Veterinary Med...
On-demand dog walking and pet care, competing directly with Rover — offering GPS-tracked walks, pet sitting and vet t...
Accreditation-body search for AAHA-accredited animal hospitals, the standard pet owners use to filter for accredited care.
Nationwide adoption listings covering dogs, cats, horses, birds and other animals, searchable by breed and state.
The PetSmart charity's adoption hub connecting visitors with local adoption events and partner shelters.
Pet Sitters International's locator of its professional member pet sitters and dog walkers, searchable by ZIP code — the association behind PSI Certification.
The Petco foundation's search for adoptable dogs, cats and small animals from partner shelters nationwide.
The IVPA's directory of independently owned vet practices, positioned against corporate-chain consolidation.
Statewide list of animal shelters and rescues across Indiana maintained by Pet Friendly Services, a nonprofit spay-and-neuter funder — grouped by city with adoption links.
A state veterinary medical association's public directory of member clinics, the first state-level vet source in the atlas.
Public directory of dog trainers certified by the Certification Council for Professional Dog Trainers, searchable by postal code.
Official New York State listing of licensed pet rescue organizations, maintained by the Department of Agriculture and Markets — the authoritative registry for vetting adoption sources in NY.
The US Hunter Jumper Association's Recognized Riding Academy Listing — a contact roster of approved hunter/jumper lesson programs organized by zone and state across the US.
Free directory of 2936 dog parks and off-leash areas across all 50 states, organized by state and city with an address and directions for every listing, built from open geodata.
Nationwide directory of horse boarding stables in the United States, browsable by state with facility listings for horse owners.
The CIVT referral directory of integrative veterinary practitioners across the United States.
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