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Daycare and childcare portals in the US

Daycare, preschool and nanny search. Caregiver marketplaces and licensed-facility directories are separate products.

9
Childcare portals
450,000
Searches/mo (head)
$9.07
Click cost (CPC)
56
Opening score

Does the Atlas publish its own childcare database?

34,834 child care providers across TX, WA and NY — Three states' own child-care license files as answer pages: Texas HHSC operations (14,971) with permit standing, capacity, deficiency counts and inspection totals; Washington DCYF providers (3,167) with status, capacity and phone; New York OCFS programs (16,696) grouped by city — read from the states' open data.

Which childcare portals get the most traffic?

By traffic, the largest childcare portals are Care.com Child Care (3.81M monthly visits), Winnie (700K monthly visits) and Childcare.gov (258K monthly visits). Worldwide figures for 2026-09, third-party estimates from docs.dataforseo.com. Where available, each row below lists the portal's monthly visits next to its operator.

Who buys in US childcare, and is there a single national database?

Who pays for attention here
Providers and employer benefits programs pay for enrollment leads; monetization is lead-based, not ad-based.
What a cross-state index adds
Winnie and Care.com aggregate listings nationally but are self-reported; the uncovered side is official licensing/inspection status joined across all 50 states.
Single national database?
No federal one; the primary database is state-level. No federal registry; each state runs its licensing/inspection DB. HHS ChildCare.gov links all state resources (verified 200) — the official entry point. Machine-readability measured 2026-09-18 (PO): NY OCFS Socrata cb42-qumz 16,707 rows (facility_status + license_expiration_date + per-age capacity, updated same day); TX HHSC CCL bc5r-88dy 14,971 rows with deficiency_high/medium/low and total_inspections in the roster (violations tqgd-mf4x 136,327 rows and inspections m5q4-3y3d 206,636 rows joinable by operation_id); WA DCYF was8-3ni8 3,167 rows; VT ctdw-tmfz 1,048 rows (expiration + vacancy counts); CO a9rr-k8mu 4,528; PA ajn5-kaxt 7,455 (negative_sanctions); NJ cru5-4rmm stale since 2019. CA CHHS 403, FL unreachable, MA Socrata retired, IL unreachable, OH no roster (absence not asserted). /daycare-licenses landed NY-only (#213, PR #232); 3-state TX/WA expansion + sitemap/phone gaps filed as #288.

Source: childcare.gov · Last reviewed 2026-09-18

How big is the demand for US childcare?

Google Ads, United States, 2026-09-01
Head keyword
daycare near me
Searches / month
450,000
Cost per click
$9.07
Advertiser competition
56/100

Opening score 56/100 — high click value against thin advertiser competition.

What are the main childcare portals in the US?

Nanny and babysitter marketplace with background check integration — featuring background-checked nannies and babysit...

Operated by Care.com (IAC) · https://www.care.com/child-care
Monthly visits 3.81M · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com
WinnieReviews & directory

Daycare and preschool search with live availability and published tuition — showing live daycare availability and par...

Operated by Winnie · https://winnie.com/
Monthly visits 700K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com
Childcare.govReviews & directory

Federal gateway to each state's licensed provider search and subsidy programs — operated by the US government as the ...

Operated by US Administration for Children and Families · https://childcare.gov/
Monthly visits 258K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com
SittercityMarketplace

Caregiver marketplace, often offered as an employer-sponsored backup care benefit.

Operated by Sittercity, Inc. · https://www.sittercity.com/
Monthly visits 215K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com
Daycare.comReviews & directory

Consumer child care search that matches families with daycare and preschool listings near them.

Operated by Daycare.com · https://www.daycare.com/
Monthly visits 103K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com
ChildcareCenter.usReviews & directory

Consumer directory of US child care providers with state-by-state center and home daycare profiles.

Operated by ChildcareCenter.us · https://childcarecenter.us/
Monthly visits 48K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com

Long-running daycare listing directory with a state-by-state listing index and parent search.

Operated by The Daycare Resource Connection · http://www.daycareresource.com/
Monthly visits 0K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com

Listing directory with a zip-code search over 265,000 home and center based daycare providers.

Operated by Childcare Central · https://www.childcarecentral.com/
Monthly visits 0K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com
Paper PineconeReviews & directory

Consumer directory of child care and preschool programs with provider profiles and reviews.

Operated by Paper Pinecone · https://www.paperpinecone.com/