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New home builder portals in the US

Builder and new-construction community search. Distinct inventory from resale MLS, and a separate set of portals.

4
New construction portals
40,500
Searches/mo (head)
$6.67
Click cost (CPC)
51
Opening score

Which new construction portals get the most traffic?

By traffic, the largest new construction portals are Zillow New Construction (240.99M monthly visits), NewHomeSource (1.36M monthly visits) and NAHB Builder Directory (368K monthly visits). Worldwide figures for 2026-06, third-party estimates from onelittleweb.com. Where available, each row below lists the portal's monthly visits next to its operator.

Who buys in US new construction, and is there a single national database?

Who pays for attention here
Production builders and their listing platforms pay for buyer clicks and leads, with Lennar, D.R. Horton and PulteGroup feeding NewHomeSource (Zonda) and paying per community listing and lead (head term "home builders near me" $6.67 CPC, 40500 monthly searches, measured 2026-09-01).
What a cross-state index adds
NewHomeSource, Zillow and Rocket Homes aggregate new-construction listings by metro and community, but builder license and complaint status across state contractor boards, plus HOA fees and warranty terms, are not joined nationally.
Single national database?
No federal one; the primary database is state-level. Contractor licensing and complaint records live in state boards, which NASCLA (the national association of state contractor licensing agencies) indexes, but there is no public national license database and it lacks build prices, warranty terms and HOA fees (verified 200).

Source: www.nascla.org · Last reviewed 2026-09-17

How big is the demand for US new construction?

Google Ads, United States, 2026-09-01
Head keyword
home builders near me
Searches / month
40,500
Cost per click
$6.67
Advertiser competition
53/100

Opening score 51/100 — high click value against thin advertiser competition.

What are the main new construction portals in the US?

New construction communities from top builders searchable inside the dominant US real estate portal.

Operated by Zillow Group · https://www.zillow.com/new-homes/
Monthly visits 240.99M · 2026-06 worldwide (third-party estimate) · onelittleweb.com

The largest new-construction listing network, fed directly by builder inventory systems.

Operated by Builders Digital Experience (BDX) · https://www.newhomesource.com/
Monthly visits 1.36M · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com

National Association of Home Builders member directory and certified builder lookup for new homes.

Operated by National Association of Home Builders · https://www.nahb.org/
Monthly visits 368K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com
BuildZoom(未収録)Reviews & directory

Contractor vetting built on scraped building permit records — a genuinely different data source from reviews.

Operated by BuildZoom · https://www.buildzoom.com/
Monthly visits 319K · 2026-09 worldwide (third-party estimate) · docs.dataforseo.com