Home warranty comparison portals in the US
Home service contract comparison. $79.60 CPC on the head term — pure affiliate economics, almost no structured portal.
Which home warranty portals get the most traffic?
By traffic, the largest home warranty portals are This Old House Home Warranty Reviews (1.52M monthly visits), National Home Service Contract Association (2K monthly visits) and Home Warranty Reviews – Companies List (2K monthly visits). Worldwide figures for 2026-09, third-party estimates from docs.dataforseo.com. Where available, each row below lists the portal's monthly visits next to its operator.
Who buys in US home warranty, and is there a single national database?
- Who pays for attention here
- Home warranty brands and the affiliate sites that funnel them leads pay the pool's highest clicks, with American Home Shield, Choice Home Warranty and ServicePlans bidding on acquisition terms (head term "home warranty companies" $79.60 CPC, 33100 monthly searches, measured 2026-09-01).
- What a cross-state index adds
- ConsumerAffairs, ConsumersAdvocate and HomeWarrantyReviews aggregate quotes, sample contracts and complaint counts, but each provider's state registration and disciplinary status sits in 50 separate state insurance departments, so state-by-state compliance and coverage-exclusion comparison is the uncovered join.
- Single national database?
- No federal one; the primary database is state-level. State insurance departments register and discipline home-warranty (service contract) providers and the NAIC page lists all their lookups, but there is no national merge and it lacks coverage exclusions, prices and claim outcomes (403 bot shield; state department example https://www.insurance.ca.gov/ verified 200). Not buildable from public data as of 2026-09-17 (PO verification, serp 'home warranty companies' 0/5 competitors AI-native, brands plus affiliate comparisons only): TX TDI unreachable, FL DFS service-contract-association pages 404, AZ dobi.az.gov dead / difi.az.gov 403, UT licensee search is a Sircon SPA, OK Home Service Contract Provider page has registry definitions only with lookup behind sbs.naic.org SPA, NV doi.nv.gov is WAF-blocked, CA CDI Home Protection Companies is an APEX search form that returns no results to GET, and a data.gov search for service contract provider datasets returned none. Re-issue when a state publishes a bulk service-contract provider roster.
Source: content.naic.org · Last reviewed 2026-09-17
How big is the demand for US home warranty?
Google Ads, United States, 2026-09-01- Head keyword
- home warranty companies
- Searches / month
- 33,100
- Cost per click
- $79.60
- Advertiser competition
- 78/100
Opening score 62/100 — high click value against thin advertiser competition.
What are the main home warranty portals in the US?
Editorial comparison of home warranty providers, backed by a recognised home brand.
The industry body — the only place the actual contract terms and member list are published together.
Complete annual list of home warranty companies from Home Warranty Reviews, with coverage details and consumer reviews per provider.
Consumer complaint and claim-outcome data on home service contracts — aggregating consumer claim-outcome data for com...