Salon and spa booking portals in the US
Salon, barber and spa booking. Booking software owns the consumer marketplace here.
Does the Atlas publish its own beauty & wellness database?
NY cosmetology & barber licenses: 2,401-row sample of 220,881 — An alphabetical sample of New York's 220,881 active cosmetology, nail, esthetics, waxing, natural hair styling and barber licenses — up to 800 licensees per letter with name, license number, type, effective and expiration dates from the state's open-data file, plus official lookups for nine more states.
Which beauty & wellness portals get the most traffic?
By traffic, the largest beauty & wellness portals are Booksy (14.01M monthly visits), StyleSeat (4.13M monthly visits) and Vagaro (4.00M monthly visits). Worldwide figures for 2026-09, third-party estimates from docs.dataforseo.com. Where available, each row below lists the portal's monthly visits next to its operator.
Who buys in US beauty & wellness, and is there a single national database?
- Who pays for attention here
- Salon software vendors (Vagaro, GlossGenius, Mindbody), haircare brands and franchise chains (Great Clips, Sport Clips) pay for client- and stylist-acquisition clicks (head term $1.35 CPC, competition 47, measured 2026-09-01).
- What a cross-state index adds
- Booksy and Vagaro already aggregate booking in major metros; the uncovered side is state license verification joined with independent-salon pricing nationally.
- Single national database?
- No federal one; the primary database is state-level. No federal or unified national cosmetology license database. New York publishes the only verified machine-readable state roster: 220,881 individual Appearance Enhancement and Barber licenses via Socrata (license_number/license_type/holder/effective/expiration, Truth-Last-Modified 2026-09-17), plus 32,346 business licenses with address (y3u4-jbgh). Other states checked 2026-09-17: 0 datasets on WA/TX/OR/MI/MD/CT/NJ Socrata, IL/MA/VA/NC not on Socrata, CA DCA API is key-gated (anonymous 503), TX TDLR is a POST form only. National Interstate Council (nictesting.org) coordinates exams but keeps no roster.
Source: data.ny.gov · Last reviewed 2026-09-17
How big is the demand for US beauty & wellness?
Google Ads, United States, 2026-09-01- Head keyword
- hair salons near me
- Searches / month
- 823,000
- Cost per click
- $1.35
- Advertiser competition
- 47/100
Opening score 47/100 — high click value against thin advertiser competition.
What are the main beauty & wellness portals in the US?
Barber and salon booking with strong independent-stylist coverage — enabling barbers and salons to manage real-time b...
Independent beauty professional booking, built around the stylist rather than the salon.
Salon and spa booking software with an integrated consumer marketplace for appointment discovery.
State-by-state directory of cosmetology schools from the stylists' professional association — the training side of the beauty vertical.
Tattoo studio and artist directory from The Tattoo Forum, listing shops across the United States with profiles, styles and reviews.