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Vrbo

Hotel and lodging portalsMarketplace

Whole-home vacation rentals, weighted to family and group travel — competing with Airbnb across short-term vacation r...

Vrbo is a marketplace portal — what that shape means · how this data is collected

OperatorExpedia Group
Portal typeMarketplace
IndustryTravel & lodging
URLhttps://www.vrbo.com/

Source: https://www.vrbo.com/ · Last verified: 2026-09-16

Monthly visits: 23.5M (23520000 visits, Jun 2026) · Source: https://onelittleweb.com/digital-market-intelligence/popular-websites/booking/ · Last verified: 2026-09-19

About the Travel & lodging market

Hotels, vacation rentals and metasearch. The most capital-intensive portal market in the US.

Measured demand

Google Ads, United States, 2026-09-01
Head keyword
hotels near me
Searches / month
11,100,000
Cost per click
$2.49
Advertiser competition
36/100

Opening score 58/100 — high click value against thin advertiser competition.

Other travel & lodging portals (69)

  • eBalloon.org Balloon Ride Operator Directory (Reviews & directory)

    Directory of hot air balloon ride operators in the US, UK, Europe and beyond, organized by country and region with company listings.

  • Air Sports Net Hot Air Balloon Rides (Reviews & directory)

    State-by-state directory of hot air balloon ride operators across the United States with launch locations and operator contacts.

  • Booking.com (Booking)

    The largest global accommodation platform; in the US it competes hardest on independent hotels.

  • Expedia (Booking)

    Full-service online travel agency bundling flights, hotels, rental cars and vacation packages under one booking.

  • GoFish.Rocks Charters Directory (Reviews & directory)

    Directory of fishing charters and guides browsable by location and species, with direct booking links.

  • Airbnb (Marketplace)

    Short-term rental marketplace that created its own supply category — pioneering short-term rentals with unique stays ...

  • KAYAK (Quotes & comparison)

    Travel metasearch across OTAs and suppliers rather than direct inventory — meta-searching flights, hotels and car ren...

  • Google Flights (Quotes & comparison)

    Flight metasearch with price history; the effective starting point for US air travel search.

  • OnTheSnow (Reviews & directory)

    Ski resort directory with snow reports, webcams and skier reviews across North American and European resorts.

  • America's Scenic Byways (Reviews & directory)

    Open source restoration of the discontinued official byways.org site, covering over 850 US scenic roads including the 150 byways designated by the US Secretary of Transportation, with maps, photos, and trips.

  • US-Lighthouses.com (Reviews & directory)

    Comprehensive listing of US lighthouses by state, with a profile page for each light covering history, photos, maps, and visiting and boat/dive access information.

  • Show Caves of the United States (Reviews & directory)

    US section of the showcaves.com directory, listing show caves, mines, and underground sites open to visitors, organized by state with visit and access details for each.

  • Ski North America's Top 100 Resorts (Reviews & directory)

    Ranked list of the top 100 ski resorts in North America with a dedicated profile page for each resort covering terrain, snowfall, and lift statistics.

  • Optimara Botanical Gardens Listing (Reviews & directory)

    By-state listing of botanical gardens and conservatories across the United States, maintained by the Optimara violet grower as a public reference.

  • ArbNet Morton Register (Reviews & directory)

    Morton Register of arboreta — the international accreditation registry of arboreta run by The Morton Arboretum, listing accredited arboretums with level and location.

  • American Whitewater River Index (Reviews & directory)

    National index of whitewater river runs from American Whitewater, with reach details, flow information, and access notes organized by region and state.

  • Blastvalve Ballooning Directory (Reviews & directory)

    Ballooning search engine and directory maintained since 1999, indexing hot air balloon ride operators and ballooning resources by category and location.

  • Dude Ranch Vacations (Reviews & directory)

    Curated directory of dude and guest ranch vacations across the US, with ranch profiles, activities and trip-planning resources.

  • Forgotten Lands Ghost Towns Map (Reviews & directory)

    Mapped directory of known ghost towns across the United States, plotting locations for exploring historic abandoned places.

  • Covered Bridges of New Hampshire (Reviews & directory)

    List of all covered bridges in New Hampshire with links to maps, photos, videos and historical notes.

  • American Horse Council National Trails Directory (Reviews & directory)

    Directory of horse trails and riding areas across the United States maintained by the American Horse Council, with state-by-state listings for finding places to ride.

  • NIGC Indian Gaming Facilities Map (Reviews & directory)

    Official map of tribal gaming facilities from the National Indian Gaming Commission, listing casinos and bingo halls across the US by state and tribal nation.

  • I-Pass Guide (Reviews & directory)Ours

    2026 Illinois Tollway toll rates for I-PASS and Pay By Plate across the 420-entry toll rate database, plus transponder tag prices and video/invoice fees — every rate cited to the Illinois Tollway.

  • Travelzoo (Deals)

  • HomeAway (Listings)

  • Hopper (Quotes & comparison)

  • Skiplagged (Quotes & comparison)

  • Going (Media)

  • Secret Flying (Media)

  • CheapOair (Booking)

  • Momondo (Quotes & comparison)

  • Dollar Flight Club (Media)

  • Hotels.com (Booking)

  • HotelTonight (Booking)

  • Hotwire (Booking)

  • Agoda (Booking)

  • GetYourGuide (Marketplace)

  • Costco Travel (Booking)

  • Viator (Marketplace)

  • Daily Drop (Media)

  • Homestay (Listings)

  • Workaway (Marketplace)

  • Discover Cars (Quotes & comparison)

  • Couchsurfing (Community)

  • Rome2Rio (Quotes & comparison)

  • Priceline (Booking)

  • Cruisewatch (Quotes & comparison)

  • Vacatia (Marketplace)

    Vacation ownership marketplace for buying, selling, and renting timeshare and vacation club properties.

  • CheapAir (Booking)

    US online travel agency for flights, hotels and car rentals, founded in 1989.

  • CheapTickets (Booking)

    US online travel agency offering flights, hotels, vacation rentals and cruises.