Carfax
Vehicle history reports, plus a used listing search built on top of clean-history cars.
Carfax is a listings portal — what that shape means · how this data is collected
| Operator | Carfax (S&P Global) |
|---|---|
| Portal type | Listings |
| Industry | Auto sales |
| URL | https://www.carfax.com/ |
Source: https://www.carfax.com/ · Last verified: 2026-09-16
Monthly visits: 50.1M (50100000 visits, Jun 2026) · Source: https://onelittleweb.com/digital-market-intelligence/popular-websites/e-commerce/ · Last verified: 2026-09-19
About the Auto sales market
New and used vehicle search. The most mature US vertical portal market — inventory feeds, pricing data and dealer leads are all commoditized.
Measured demand
Google Ads, United States, 2026-09-01- Head keyword
- car dealerships near me
- Searches / month
- 673,000
- Cost per click
- $3.70
- Advertiser competition
- 96/100
Opening score 36/100 — high click value against thin advertiser competition.
Other auto sales portals (10)
- Cars.com (Listings)
New and used listings with dealer reviews; one of the two largest US car shopping portals.
- Autotrader (Listings)
The oldest US car classified brand, now the consumer face of Cox's dealer software stack.
- Kelley Blue Book (Reviews & directory)
The reference valuation for US used cars; the pricing data is what people actually search for.
- Carvana (Marketplace)
Online-only used car retailer; a single-inventory store rather than an aggregator, but a primary search destination.
- CarGurus (Listings)
Deal-rating algorithm ranks listings against market price, which is the reason people start here.
- Turo (Marketplace)
- Edmunds (Reviews & directory)
Edmunds.com Inc. is an American online resource for automotive inventory and information, including expert car reviews based on testing at the company’s private facility.
- ISeeCars.com (Listings)
iSeeCars.com is an online automotive search engine and research website which helps users find and compare cars for sale using a proprietary computer algorithm.
- Bring a Trailer (Marketplace)
Online auction marketplace for buying and selling classic, collector, and enthusiast cars.
- AutoWeb (Listings)
US new and used car comparison portal. Compare new car prices, used car values, and local dealer inventory with reviews and pricing tools.