Every major US vertical portal, in one place
US Portal Atlas indexes 149480 portals across 61 US industries — real estate, jobs, healthcare, home services, auto, events and more — with the operator behind each one. Every category also carries measured search demand and ad cost, so you can see which markets are crowded and which are still open.
Where the openings are
See all 61 ranked| Industry | Head keyword | Searches/mo | CPC | Competition | Opening |
|---|---|---|---|---|---|
| Insurance | car insurance quotes | 823,000 | $159.69 | 43 | 81 |
| Student loans | student loans | 450,000 | $110.47 | 41 | 81 |
| Business finance | business loans | 49,500 | $130.25 | 55 | 73 |
| Online education | online degree programs | 12,100 | $52.42 | 33 | 73 |
| Behavioral health | rehab centers near me | 74,000 | $46.51 | 46 | 70 |
| Car culture & events | car shows near me | 90,500 | $6.63 | 1 | 70 |
Browse by industry
Highlighted = we run a portal here (12 of 61)
Real estate
31 portals · $1.46 CPC
Rentals
16 portals · $1.78 CPC
Jobs
19 portals · $1.72 CPC
Freelance & gig
52 portals · $3.03 CPC
Healthcare
79879 portals · $3.59 CPC
Dental
9147 portals · $13.47 CPC
Optometry
8593 portals · $8.63 CPC
Senior care
749 portals · $6.81 CPC
Behavioral health
22300 portals · $46.51 CPC
Home services
28 portals · $10.07 CPC
Roofing
10 portals · $19.97 CPC
HVAC & plumbing
5 portals · $38.80 CPC
Pest control
6 portals · $32.86 CPC
Lawn & tree care
5 portals · $17.79 CPC
Cleaning
5 portals · $10.48 CPC
Pools, decks & fences
5 portals · $10.92 CPC
Solar & energy
6 portals · $7.62 CPC
Home security
5 portals · $45.11 CPC
Home warranty
4 portals · $79.60 CPC
New construction
4 portals · $6.67 CPC
Moving
8 portals · $26.38 CPC
Self storage
5 portals · $16.44 CPC
Junk & waste
5 portals · $15.92 CPC
Auto sales
11 portals · $3.70 CPC
Auto repair
7 portals · $5.04 CPC
Auto transport
5 portals · $19.02 CPC
Powersports
8 portals · $0.83 CPC
RV & boats
10 portals · $1.58 CPC
Car culture & events
898 portals · $6.63 CPC
EV charging
1 portal · $1.16 CPC
Legal
151 portals · $20.14 CPC
Insurance
11 portals · $159.69 CPC
Banking & credit
9 portals · $17.08 CPC
Mortgage
6 portals · $5.01 CPC
Business finance
9 portals · $130.25 CPC
Student loans
5 portals · $110.47 CPC
Accounting & tax
6 portals · $10.20 CPC
Higher education
9 portals · $18.91 CPC
Online education
8 portals · $52.42 CPC
K-12 & tutoring
8 portals · $15.11 CPC
Childcare
9 portals · $9.07 CPC
Camps & youth programs
12 portals · $5.05 CPC
Fitness
71 portals · $3.12 CPC
Beauty & wellness
5 portals · $1.35 CPC
Golf
33 portals · $0.67 CPC
Camping & outdoors
3874 portals · $0.83 CPC
Events & tickets
21 portals · $0.44 CPC
Local things to do
363 portals · $0.88 CPC
Conferences & trade shows
10 portals · $7.88 CPC
Weddings
14 portals · $2.43 CPC
Funeral & memorial
22691 portals · $4.49 CPC
Pets
115 portals · $6.93 CPC
Restaurants
26 portals · $0.53 CPC
Travel & lodging
70 portals · $2.49 CPC
Utilities
5 portals · $1.78 CPC
Internet & wireless
6 portals · $20.50 CPC
B2B sourcing
30 portals · $7.64 CPC
Freight & trucking
10 portals · $9.20 CPC
Government contracting
7 portals · $5.33 CPC
Business sales & franchise
7 portals · $1.32 CPC
Auctions & estate sales
53 portals · $1.13 CPC